Nature’s Own

Nature’s Own has hundreds of different kinds of vitamins and so Cowan Design was tasked with creating a design that was easier to navigate for the consumer. This was done using correct hierarchy and using a colour coding system. Working with the team I created masters templates for the Sanofi in-house team to create the miriad of skus required. As part of the template building was working out a system that the design worked across all the different packaging formats ensuring that all mandatory text was legally compliant and met all industry standards.