Marketing Collateral

At our core, we bring your ideas to fruition. we have the technical know-how to take your existing designs and transform them into the high-quality, print-ready materials that will make your products stand out in a crowded market place.

Print Marketing Collateral

So you’ve got the brand, your designs are on point - but how does that translate into printed visuals? Print collateral refers to any printed marketing materials used to promote a business, such as brochures, postcards, flyers, catalogs, and business cards. Print collateral is arguably more important than your digital assets, because it communicates information about products, services, and the business in a tangible format, and once it is printed it cannot be changed - this is why ensuring that it is absolutely perfect is imperative. At Brian Hughes Finished Art, we’ve dealt with it all from direct mail, postcards, brochures, pamphlets, flyers, booklets, catalogs, and business cards. We know the subtle nuances that will make or break a final printed design.

Point of sale

Visual design in Point of Sale systems is crucial for creating an engaging, user-friendly experience, reinforcing brand identity, and optimizing the overall efficiency of transactions. A thoughtful and well-executed visual design contributes to the success of the POS system and enhances the overall customer experience.

Coasters

Promotional coasters are a smart way for businesses, especially smaller ones, to get their name out there. These coasters, with a company's logo or slogan, act like tiny billboards every time someone uses them. They're affordable compared to TV or print ads, making them a cost-effective marketing choice. Since coasters are often found in specific places like restaurants or offices, they reach a relevant audience. Plus, they stick around for a while, continuously promoting the brand. Practical and useful, coasters protect surfaces from spills and condensation, ensuring people keep and use them. Businesses can get creative, customizing coasters with their colors and logo for a lasting impression. Coasters can even spark conversations, leading to word-of-mouth marketing. Whether at events or in everyday use, promotional coasters play a crucial role in a well-rounded marketing strategy.

Promotional flyers

Promotional flyers are a powerful tool for businesses to spread the word about their products or services. They're like mini info-bombs, delivering key messages in a cost-effective way compared to pricier advertising methods like TV or print ads. Flyers can be strategically placed in target locations, ensuring they reach the right audience. Despite their lightweight nature, they can have a lasting impact, as people often keep them for future reference. Flyers are practical and straightforward, providing essential information in a visually appealing format. Customizable to match a brand's identity, they offer a creative canvas for eye-catching designs. Just like coasters, promotional flyers can start conversations and generate word-of-mouth buzz. Whether distributed at events or in everyday settings, these flyers act as tangible reminders of the brand and its offerings, making them a valuable component of any marketing strategy.

Bringing in an expert finished artist for printing and development is crucial for promotional materials like coasters, flyers and other marketing collateral. Our expertise ensures that the visual elements, like logos and designs, are professionally polished, maximising brand impact. With an experienced eye, we can optimise layouts for printing, ensuring high-quality results. This attention to detail not only enhances the overall aesthetics but also prevents potential issues in the final printed product. An expert can guide customization, ensuring that colours and branding align seamlessly.Ultimately, hiring a finished artist adds a layer of professionalism, elevating the promotional campaign's effectiveness and leaving a lasting impression on the audience.