Carlton Draught

Another heavyweight in the Australian beer landscape, Carlton Draught was brought up to date with this modern take of an iconic classic by the team at WhatCameNext_. My role as was to take the designers vision and roll it out across all the brands touch points. This includes everything from packaging, outdoor advertising, in bar collateral such as beer glasses, coasters, bar runners, beer taps, all the way up to the signage on the sides of the delivery trucks.