YAK ALES

Fat Yak was originally part of the Matilda Bay suite. WhatCameNext_ recognised the potential of making it a stand alone brand, later increasing the herd to Lazy, Wild, Lumber and Rusty Yak. Lazy Yak’s launch in 2016 was the most successful craft beer launch in Australian history only to be surpassed the next year by Wild Yak. I worked on everything from the packaging to the activation including the Yak Ale entry into the 2019 Mardi Gras parade.